2023-11-06 09:22:59
The global online gambling market was valued at USD 63.53 billion in 2022 and is projected to grow at a CAGR of 11.7% from 2023 to 2030. The increasing demand for online gambling can be attributed to the growing internet penetration and the rise in mobile phone usage for playing online games.
In this case study, we will explore the success story of a gambling game that achieved a significant 57% increase in conversion rates. By implementing strategic marketing tactics and utilizing user insights, the company aimed to optimize user acquisition, enhance engagement, and drive conversions, ultimately leading to improved revenue generation.
Results of App Store Optimization (ASO):
App Story: Our client operates a multiplayer bingo and slots app that generates revenue through in-app purchases. Our primary objective is to enhance brand visibility, increase conversions, drive organic downloads, and boost overall traffic scores within the US Apple App Store.
Considering the highly competitive nature of the bingo and slot games category, our approach combines analytical insights with creative strategies to captivate potential app users and differentiate our client from competitors.
Challenges in App Store Optimization (ASO): The gambling game faced several challenges that hindered optimal conversion rates, including:
Solutions in App Store Optimization (ASO): To enhance discoverability and improve keyword rankings, our client conducted extensive research involving hundreds of potential keywords. This meticulous approach enabled the app to identify the most relevant and engaging keywords that would attract genuinely interested users.
To prioritize the improvement of the main keyword ranking, our client utilized ASOWorld's Guaranteed Keyword Ranking Service. Additionally, they employed the Keyword Ranking Acquisition Service to improve the rankings of several related keywords that were initially outside the top 250 in the App store ranking.
After a month of dedicated efforts, there was a remarkable and significant improvement in the app's keyword rankings.
To optimize conversion rates on the app page, our client conducted a series of A/B tests. These tests focused on evaluating the impact of various visual components, particularly screenshots, on user engagement. By creating customized creative sets featuring the app brand and characters, the app was able to compare their performance and determine the most effective approach.
In addition to measuring conversion rates, the game also analyzed exploration rates and instant drop rates to gain deeper insights into user behavior. This comprehensive analysis enabled the gambling game to make necessary adjustments for maximum impact, ensuring a more personalized and engaging user experience.